At Connaught we never stray far from the keyboard, bringing clients a range of English language writing services across all print and electronic platforms.

We have audited government documents for Parliament, written web sites that rank high on search engines, and designed brochures that sell. It's all in a day's work.

Here are some of the copywriting precepts we follow …

Reports and brochures

• Clearly define your target audience.
• Think simple concepts and short sentences.
• Rigorously edit your work, eliminating excess words, sentences and paragraphs.
• Put the text aside for 24 hours, and edit it again for style.
• Keep it short. White space is not wasted space: it will improve overall receptivity.

The Internet

• As above, and then shorten all sentences and paragraphs by 50 per cent.

Slide presentations

• Write your entire presentation in draft form.
• Then start again, using only six slides.
• Where possible, convert text to pictures.
• Then fully or partially memorise the rest.

For an introductory consultation contact ...

Frances Phillips
ConnaughtCOMMUNICATIONS