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Media relations is a two-way street, where we look for ways to ensure that client and media interests converge. It's really as simple as that: a conversation at a table for two.
English-language media, however, has characteristics that are not found in Eastern Europe or Asia. And UK newsrooms do not mirror newsrooms in North America: subtle differences still exist.
Once you understand what drives the media agenda, all you need is charisma and a good story to tell. Then, we will help to relay your story to English-language media around the world.
We'll also prepare you for interviews, and offer media training in English. A good starting point will be the Connaught Communications Media Handbook and Tip Sheet: both free for download.
Published articles The Message is the Medium: Telling Your Story to the Media and Media Rules: Confessions of an Unrepentant Journalist will throw further light on how English-language newsrooms approach stories.
To learn more about our media training programme contact ...
Frances Phillips
ConnaughtCOMMUNICATIONS
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