Reputation management is the common thread running through communications, particularly where it relates to corporate social responsibility (CSR).

CSR is not just about reacting to pressure groups on controversial business practices; or filling the civic space left by shrinking public services. It is about a commitment to ethical behaviour, investing in values, and a recognition that the social context in business has never been more important.

Over the longer term, companies with a strong CSR programme build trust, loyalty, brand equity and profits.

Corporate governance is all about integrity. Earning trust and respect. Adopting best practice and adding corporate value. Being a good corporate citizen.

There is some evidence to suggest that companies with a strong social responsibility ethic also improve profitability. Undoubtedly, they earn the confidence and loyalty of employees and suppliers, will have a competitive edge, and will be ranked at the forefront of responsible business management.

Such companies know that observing the letter of the law is no longer good enough. Resolving conflicts inherent in profit making vs. social values requires the full support of board members, and the vision to see beyond immediate gains.

Published articles You Are Your Brand

For an introductory consultation on reputation management or a CSR audit, contact …

Frances Phillips
ConnaughtCOMMUNICATIONS